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Legal Lightbulbs Episode 3 : How can firms keep new lawyers?

The question of how to attract and retain graduate lawyers is “one of the most vexing issues” facing law firms. Why is it so difficult to hold on to the next generation of leaders in law?
In episode 3 of Legal Lightbulbs, Jerome asks Fionn about the issues that give rise to new and young legal professionals wanting to move on from the firms with whom they began their careers, why it is so important for firms to figure out better retention strategies, the war stories that can and do emerge from those coming through the ranks, whether greater transparency about the realities of life in big law firms could be the difference-maker and how such honesty harks back to the need for market differentiation.

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Legal Lightbulbs Episode 2: Is law firm market differentiation a unicorn?

In the second episode of Legal Lightbulbs Jerome asks Fionn about the concept of market differentiation and whether – in a modern legal marketplace – differentiation even exists. The pair talk about the lack of trust that graduates have when it comes to law firm marketing, and they dive into the history of how law firms historically differentiated themselves and what it means to have a “brand”. Fionn and Jerome talk about the importance of truth in marketing, how the fear of imaginary clients get in the way of firm marketing, why law firms are like washing powder, and the need to market what you know to be true about your business.

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Legal Lightbulbs Episode 1: Why can’t partners say no to clients?

Ever wanted to ask what might be considered a “stupid question”? Maybe it’s something a little controversial? Legal Lightbulbs from the Lawyers Weekly Podcast Network is the new podcast that gives you the answers! This show sees host Jerome Doraisamy and Bowd chief executive Fionn Bowd discuss and debate the questions that lawyers have always wanted the answers to but have perhaps not felt comfortable asking out loud.

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